Marketing Week 2025: Creating Impact with Intention
~
Marketing Week 2025: Creating Impact with Intention ~
Guest Speakers
Guest Speakers
As the Vice President of Creative, Scott oversees the brand creative work, strategy, campaign planning, and stories. He joined the Rangers from the agency world, where he helped create integrated campaigns, experiences, and content for clients like AT&T, American Airlines, Goodyear, Hilton, and Turtle Bay Resort. Scott is passionate about storytelling, the power of why, curiosity, and asking good questions
At Patagonia, Damien’s role of Lifestyle Marketing Director is responsible for setting a new direction and Point Of View for what Lifestyle means to an outdoor, sport-driven company. Establishing a category vision and long-term strategy for achieving it is how he spends most of his time. This means collaborating with the product creation teams, creative studio, as well as finance and planning groups.
Joe is a proud Penn State alum who began his career in sales at Pfizer, gaining firsthand experience in customer engagement and commercial strategy. Over the past 22 years, he’s grown into a leadership role as the Data & Reporting Lead for U.S. Primary Care, helping teams across the company make smarter decisions using data. Joe has worked across many areas - from sales and field force enablement to business intelligence and client partnerships - always focused on turning data into meaningful insights that drive real business impact.
As a Penn State graduate of the Class of 1991, Chris is an experienced commercial leader with a complementary background in marketing, operations, sales, and executive leadership roles in both domestic US and global markets. With career roles in the commercial chemical and pharmaceutical industries, Chris has deep experience in delivering and leading growth and operational excellence in direct-to-customer and B2B segments. This leadership included managing overseas affiliates and guiding cross-functional teams to success.