In the Consulting & Analytics Division, members will build practical, career-ready skills using tools such as Excel, Power BI, and Tableau. Students will work on real business challenges, using data analysis to generate actionable insights. The division’s consulting work provides hands-on experience with real companies, enabling students to see the positive impact of their research and recommendations. Through these experiences, members will develop the technical and professional skills needed to succeed in their future careers.

Consulting & Analytics Division

MEET YOUR DIRECTORS

Angela Myers
Managing Director

Jimi Adejolu
Associate Director

Project 2:
Philipsburg Tourism Consultation & Analysis

2026-2027 Projects

  • Division members will work as consultants for the town of Philipsburg, PA. Their goal is to increase tourism, encouraging people to visit the town for all it has to offer. Projects typically take place in groups of 5-6 students, ranging from freshman to senior class level.

  • This project challenges members to collaborate across class levels and apply data analysis techniques to real-world business scenarios. Working in teams, students will understand what it is like to delegate ideas and strategies towards real-world scenarios, displaying what real-world impact is like. The project requires members to build a market development and penetration plan, conduct a small case study around other benchmark towns, generate a SWOT analysis, and follow a final strategic approach rather than smaller deliverables.

  • This project will:

    1. Strengthen members’ skills in sales data analysis and revenue interpretation.

    2. Foster cross-level collaboration and knowledge sharing among students.

    3. Develop proficiency with data tools and marketing analytics techniques.

    4. Enhance the ability to translate data insights into strategic marketing recommendations.

    5. Prepare members for careers that require critical thinking and data-driven decision-making.

Project 1:
Marketing Analytics Case Competition

  • In this project, members will work in teams to analyse a marketing dataset, develop business insights, create strategic recommendations, and present their findings. Throughout the competition, members will have the choice of using Excel, Tableau, or Power BI to complete their analysis and provide data visualizations.

  • While Excel can be used to complete the project, members should try to push themselves towards new platforms, and preferably use either Tableau or Power BI. Final deliverables include a 6-9 minute presentation, a business problem overview, Instagram demo account, and more. Members will work in pairs to complete the project, gaining experience working closely with others and bouncing tactics and techniques between two.

  • This project will:

    1. strengthen members’ data‑driven decision‑making by analyzing a real marketing dataset and translating patterns, trends, and anomalies into meaningful business insights.

    2. enable members to Build advanced analytical and visualization skills by pushing beyond Excel and gaining hands‑on experience with Tableau or Power BI to create clear, compelling dashboards.

    3. enhance members’ strategic communication abilities through developing actionable marketing recommendations and presenting findings in a polished, professional team pitch.

2026 Speakers

Annie Ellis

C&O Financial Consulting Manager at KPMG

Digital Summit Philadelphia

This Philadelphia-based conference is a premier event dedicated to exploring the transformative impact of artificial intelligence in digital marketing. Taking place over two days, from September 30 to October 1, students will have the opportunity to engage in immersive workshops designed to deepen their understanding of AI-driven tools, strategies, and analytics shaping the future of marketing.

Attendees will hear from a diverse lineup of expert speakers, including industry leaders, AI innovators, and marketing strategists from renowned companies, who will share insights on emerging trends, ethical considerations, and practical applications of AI in campaign optimization, customer engagement, and data analysis.

Beyond the sessions, students can network with professionals from top brands, opening doors to mentorship, internships, and career opportunities in this rapidly evolving field. This conference offers a unique platform for students to expand their knowledge, connect with thought leaders, and gain hands-on experience that will prepare them for careers at the intersection of marketing and technology.

2025-2026 Conferences

Why Attend? This conference offers a unique chance to dive deep into the cutting-edge world of AI-powered digital marketing. Whether you’re passionate about marketing, technology, or both, this event will equip you with the insights and skills to stay ahead in a rapidly evolving industry.

How Can I Attend? Digital Summit is exclusive to four analytics members who will be selected after completing the interview process. The interest form deadline is September 10th and interviews will take place from September 8th to September 16th.

 

When and Where? The conference takes place September 30 - October 1, 2025 in Philadelphia, Pennsylvania.